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The Importance of Authentic Data

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"Gathering Authentic Data: What Your Customers Aren’t Saying Out Loud" Real insight doesn’t come from surface-level surveys or vanity metrics. It comes from observing, asking with intention, and listening without assumptions. In this clip, we explore how early-stage founders can gather authentic, actionable data to truly understand what their customers need — not just what they say. It’s about going deeper: watching behaviour, testing ideas in context, and learning from honest interactions. For student entrepreneurs, this is a foundational skill. The better your data, the stronger your decisions. Watch the clip to learn how to build with clarity and confidence.

Peter Ashiagbor
InnVenno
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Dealing with Idea Theft concerns

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"Don't Worry About Your Idea Being Stolen" — with Nicola Filzmoser In this clip, Nicola Filzmoser challenges a common fear among early-stage founders: what if someone steals my idea? Her perspective is clear — it's not about protecting the idea at all costs, but about focusing on execution, asking the right questions, and staying committed to solving real problems. Whether you're just starting out or refining your pitch, this is a valuable mindset shift for student entrepreneurs. Watch the clip to rethink how you approach building your venture.

Nicola Filzmoser
Idea Launch
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Feedback and Execution over Building in Silos

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"Why Acting on Feedback Beats Hiding Your Idea" Worried someone might steal your startup idea? That fear often holds student founders back from sharing, testing, and improving. In this clip, we unpack why execution matters far more than secrecy. The real edge lies in your ability to share your idea early, gather honest feedback, and act on it quickly. Hiding your concept won’t build momentum — but learning through iteration will. For student entrepreneurs, this is a mindset shift worth making. Ideas spark interest, but execution builds value. Watch now to understand how feedback fuels real progress.

Nicola Filzmoser
Idea Launch
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Filterning Noise in your Data

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"Not All Data Is Useful: Learning to Listen Beyond the Noise" Startups today are flooded with data — clicks, views, surveys, feedback. But not all of it tells you what actually matters. In this clip, we unpack how founders can learn to filter through the noise and focus on the signals that reveal real customer needs. It’s not about chasing every metric — it’s about asking better questions, observing behavior, and staying close to the problem. For student entrepreneurs, this is a reminder: the goal isn’t just to gather data, but to interpret it with purpose. Watch now to sharpen how you listen, learn, and build.

Nicola Filzmoser
Idea Launch
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Continous Experimentation in Business

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"Why Experimentation Should Be at the Heart of Your Startup" Success in entrepreneurship rarely comes from a perfect first draft. In this clip, we explore why continuous experimentation is essential for building anything that lasts. From testing assumptions to learning what your users actually need, iteration is what turns ideas into impact. For student founders, it’s not about having all the answers — it’s about building systems that help you find them faster. Watch this to understand how experimentation fuels innovation, clarity, and long-term growth.

Nicola Filzmoser
Idea Launch
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